Thursday, March 24, 2011

NYT: Grab a Brew While They Face Death

Grab a Brew While They Face Death
Today, the Times introduces us to "Coal," a new series a la "Deadliest Catch," "Ice Road Truckers," etc. on Spike TV. With less Arctic -- it's about coal. Mining. In West Virginia:


It’s an uneasy modern dynamic. The men on these “documentary-reality” shows sacrifice their bodies and risk their lives doing down and dangerous jobs to try to provide a good life for themselves and their families. But what the producers and viewers want is what they call “good TV” — in this case, working-class fantasies aimed at men craving televised booster shots of testosterone.


Then, mix a little capitalist-class fantasy into that sudsy all-American brew:
  • "People have no idea how important the coal industry is to America," says Mike Crowder, CEO of Cobalt Coal, in a video on Spike's website.
Leave it to Times commenters to bring us back:
  • "Egad! Must be backed by the coal and gas industry? Manly men want to leave the coal in the ground," says Times online commenter Jim S., of Illinois.
Ok, so what's so commercially successful about TV that celebrates/showcases/exploits traditional (read masculine) industry that industrial museum don't got? Besides being accessible from the comforts of one's couch. I don't know, I tragically do not get Spike TV. It feels weird to think about coal mining as escapist entertainment -- but really, is this so different from my own coal-fascination and horror? I've never even been near a coal mine, but I have some sort of idealized/romanticized/escapist/earnest/ironic love of mining songs.


So maybe it's about nostalgia, whether it's Spike nostalgia for a myth of all-American industry, manliness, manual labor, or left-wing New England lady-blogger nostalgia for a myth of old-time authenticity and class struggle. Museums shouldn't trade in nostalgic myths, but the feeling of personal connection contained in them is potentially valuable when harnessed more critically: it comes back to people, our different experiences, the stories we tell, and the values we attach to one another.


Also, TV: Undercover Boss and Secret Millionaire make me want to puke.

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